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Eliminate silos by creating revenue teams Revenue teams can help you break out of silos and bring your team together. This is a team of key players in sales and marketing. They get together every two weeks to brainstorm ideas based on the questions your sales team hears every day. These questions are: They keep being asked. Shows that buyers are far from making a decision. Shows resistance, doubt, worry, or fear. Expose information gaps required for key decision makers' approval.
Armed with this information, marketing can produce fully vetted content that addresses these concerns in a way that builds trust with buyers. 2. Schedule a industry mailing list post idea session or watch party When you've built a revenue team, get everyone together to brainstorm the top 50 questions your sales team is asked frequently. Use the voting system to prioritize which topics you address first.
(These often end up on what we call the "Big Five," questions that buyers in almost any industry ask.) Also, have the marketing team watch the sales call together. For each person, discuss what went well and what didn't. Identify content needs to communicate directly with the buyers you are watching. 3. Train your sales team to use content in the sales process We teach our clients how to use task selling - a sales technique that assigns "homework" to prospects to read or watch before a sales call.
Great discussion on breaking down silos and creating a collaborative revenue team! These strategies really emphasize the importance of teamwork in achieving business success. One thing I'd add, especially in industries like banking and finance app development, is the integration of both marketing and product development teams to ensure your solutions meet the needs of your users.
Here are a couple of points on how this can be applied:
Cross-Department Collaboration: Just like the revenue team breaks down silos between sales and marketing, for a successful banking and finance app development project, it's key to get teams from tech, design, and marketing to work closely together. Understanding customer concerns, pain points, and feedback is crucial to building an app that not only serves the user but also addresses business needs.
Content and Education: In the banking and finance sector, customers often have concerns about security, privacy, and functionality. By developing educational content that tackles common questions or concerns (such as how secure the app is, or how certain features work), you can build trust and reduce friction during the onboarding process. This can be part of your sales enablement strategy, similar to the "task selling" technique you mentioned, where you share resources or content with prospects before they make a decision.
Continuous Feedback Loop: Creating an open channel between your development team and your end users can help in identifying any gaps in the app, ensuring that any changes or improvements are based on real user needs. This is especially true in banking and finance app development, where compliance and security updates must be regularly monitored and implemented to maintain trust.
By incorporating these strategies, you’ll not only break down silos within your teams but also build products that resonate more deeply with users, helping to build long-term success.
Thanks for sharing these insights! Looking forward to hearing more from you all!